Introducing Your

Shortcut to a Brand Identity

that Doesn't Cut Corners!

The Brand Vibe Visualizer

mission-driven service providers

Become the Obvious, Must-Have Choice for Your Dream Clients.

You’re here to change lives. Not to chase leads.

In just one hour, the Brand Decoder turns your unique brilliance into a magnetic message and strategic visual presence. So the right clients can finally find you.


Now, you can market your business clearly, confidently and ethically with ease.

Get live support, simple design resources, and your messaging nailed before another dreamy client slips away.

Three Signs Your Brand Needs an Upgrade

(Is it bringing in best-fit buyers? Boosting your bottom line? Working like a 24/7 Salesperson? Let’s check.)

Your Brand Is Cute… But Forgettable

It’s giving Canva-core. A Pinterest-perfect vibe with zero staying power. Without your values, energy, and voice, there’s no emotional anchor.

That’s exactly what your audience craves.

It makes people stop scrolling, lean in, and whisper, “She gets me.”Let’s swap cotton candy “branding” (eye-catching fluff gone in seconds) for creme brûlée branding (forged with fire, layered and textured, impossible to forget).

You’re Focused on the Visuals Without the Vision.

And it isn’t your fault. If I see one more “high-end” brand dripping in desaturated photos, the same three neutral fonts, and a copy-paste tagline about empowerment…

I might actually throw my phone.

Just because they sell it with confidence doesn’t mean it’s aligned, original, or effective.

Believe me - I bought into it (literally). But, behind the scenes? Templates. Libraries. Swipe files.

It’s aesthetic assembly-line branding — and it’s everywhere. You deserve custom strategic direction, so your visuals build a world, an identity, lore. Not just  an aesthetic.

You’ve Outgrown More Than Your Visuals — Your Brand Needs to Catch Up

If you built your brand back when Schitt’s Creek swept the Emmys and TikTok was still mostly dance challenges…it’s probably due for a glow up. And, if you’re in my crew, you’re probably balancing CEO and snack mom duties, laundry and launches, all while hoping you can finish your coffee while it’s hot. So how can you quantum leap your Brand without a big hire or a lot of time?The Brand Vibe Visualizer is premium brand strategy tool designed for real, busy life. All you need is your brilliance. Not 47-tab rabbit holes. No aesthetic identity crises. No brand theory deep-dives.Just clarity that clicks — in your voice, on your terms, built for where you’re going next.

Fast Wins. Big Shifts. Lasting Confidence.

Fast Wins. Big Shifts.

Lasting Confidence.

Finally Clear on My Offers and Audience

Crystal Clear Clarity!

No More Workbooks! I Have Words That Are ME!

Reminded Me Who I Am – and Who I Want to Be

I walked away with crystal clear clarity on the language and strategy I needed to update my website, sharpen my offers. I got a big boost of confidence in my transformational services, too.

— Jenna, Have Cake Creative

I had chills!

I've gone through countless brand workbooks, struggling to put my voice into words. In just 4 questions I had chills. In 90 minutes I could completely rewrite my homepage to reflect who I am and what my brand truly stands for.

— Kayleigh, Designs by Kayleigh

So Helpful !

Before, I was struggling to define my offers and update my website in a way that felt like me. Now, I have the language and strategy I need to say exactly what I do and who it’s for.

Jenna, Have Cake Creative

I've gone through countless brand workbooks, struggling to put my voice into words. In just 4 questions I had chills. In 90 minutes I could completely rewrite my homepage to reflect who I am and what my brand truly stands for.

— Kayleigh, Designs by Kayleigh

I had fun putting it together! I got insightful reminders of who I am and who I want to be. It's a generous offer! Honestly, the exercise with you has been so helpful I can't tell you!

— Ineke, Zourit Podcast Management

I had fun putting it together! I got insightful reminders of who I am and who I want to be. It's a generous offer! Honestly, the exercise with you has been so helpful I can't tell you!

— Ineke, Zourit Podcast Management

3 Signs You're Ready for the Brand Decoder

If You’re Doing Everything “Right” But Still Feel Misunderstood or Mismatched…
(
You’re not the problem. Your positioning is.)

You've refined your craft for years, but discovery calls still feel like a time suck.

You’re earnestly pouring your soul into the call, explaining your deeply evidence-based approach with lived experience and empathy…

Meanwhile, your caller treats the session like a choose-your-own-adventure – interrupting, rerouting and playing expert.

Time need to take the reigns with a crisp, refined message and strategy! You got this!

Clear messaging converts at 20.4%. Without it, you’re stuck below 4%.

When you've refined your craft for years, but discovery calls fall flat, you're actually in a good spot.

You just need to recalibrate and refine your message so it clearly explains the benefits of working with you.

Clear messaging converts at 20.4%. Otherwise you could be stuck below 4%.

You're ready to work with clients who truly value your expertise instead of questioning your worth.

Remember - you're creating a niche that no one else can replicate because it's your unique perspective on the service and transformation*

And, the right-fit clients are looking for exactly what you've developed. They want your specific combination of knowledge, approach and understanding. Let's communicate that clearly.

*assumes you're following best practices, ethics and delivering real results with care

You see peers getting paid double for similar results, and their clients are thrilled to pay it.

That’s not luck. That's the power of strategic positioning – and it’s a skill you can learn. You can increase prices, confident in your value, when you've built your brand with strategy and understand the market.

A $75 price bump could mean $50k/year – even with a lighter schedule and a month off.

When you're ready to work with clients who truly value your expertise instead of questioning your worth, it's time to embrace your thought leadership position.*

Feel some resistance? Remember - you're the authority on YOUR unique way of getting results. You created a lived-experience niche that no one else can replicate.

And, the right-fit clients are looking for exactly what you've developed. They want your specific combination of knowledge, approach and understanding. Let's communicate that clearly.

*assumes best practices, ethics and delivering real results with care

When you see peers getting paid double – for similar results – and their clients are thrilled to pay it, that’s not luck.

That’s positioning – and it’s a skill you can learn. With the right positioning, you can increase prices, confident in the value you're communicating and providing.

A $75 price bump could mean $50k/year – even with a lighter schedule and a month off.

This Isn’t Branding for the Algorithm.

This is branding that feels like coming home – fast, strategic, and full of heart.

Imagine your next launch – mapping emails, designing the sales page, choosing images – feeling calm and clear.

It all clicks. And feels uniquely you.

Thanks to the Brand Catalyst.

Valued at $1,380. Yours today for just $47!

Clarity That Clicks. Confidence That Sticks.

This isn’t a template. It’s a co-created brand evolution.

Imagine building your website, showing up on socials, and speaking on podcasts with total confidence – knowing your brand reflects who you are and what you’re here to do. That's the ICON Method in action!

Using a custom GPT with live support is what makes Brand Catalyst more than just another AI tool — it’s strategy, with a safety net. You’ll walk away with these incredible assets — crafted to reflect your depth and magnetize the right people.

Magnetic Messaging

Emotionally rich, instantly usable high-converting copy to anchor your brand.

Includes a scroll-stopping tagline, mission statement, homepage statement, and core messaging guide.

Value: $500+

Psychology-Backed Color Palette

Your colors speak before you do.


A system designed to attract your ideal clients (and repel misaligned ones), with emotional insight and real-world application.

Value: $200+

Typography with Personality & Positioning

Fonts that feel like you — and work across platforms.

Curated pairings based on strategy, psychology, and positioning.

Value: $100+

Holistic Brand Identity System

Where strategy meets design.

Connect your visual and verbal identity in a cohesive system with a brand guideline template with everything you need to build your Canva kit, make a quick-start logo, and bring it all together.

Value: $100 😊

Live Support Inside the ICON Club

Real-time guidance, so you're never stuck googling fonts at midnight again.

Weekly office hours, mini-workshops, and responsive feedback from me and the community.

Value: $480+/year

Valued at $1,380. Yours for $47.

Because clarity shouldn’t be reserved for the big-budget brands.

If you don’t feel more confident and creatively aligned after using the Brand Catalyst GPT, I’ll refund you.

--Mary

Check Out the Breakthroughs!

Here’s what happens when clarity clicks into place.

Let’s Ditch Pretty-But-Pointless "Branding"

Mary Hallahan, MBA, Dorbridge Marketing

Hi! I'm Mary. I help clients put words to what makes them brilliant.

When I dove into online marketing, I got so caught up in the chorus of "expert" advice, that I spent more time than I’d like to admit agonizing over colors, obsessing over logos, and Googling fonts at midnight.

Finally, I stopped doubting my hard-earned Fortune 100 career & MBA learnings. And, realized strategy was actually the easy button.


So I built the
Catalyst to help other people caught in the online swirl.

It's time to step out of the "palette and logo" vortex and build a brand identity that gives you long-term traction! Strategy wins over aesthetics every time.

FAQs

Do I need to be a designer or copywriter to do this?

Nope. This is built for soul-led founders who’ve outgrown templates and want a cohesive brand rooted in their voice and strategy — not guesswork.

You’ll walk away with copy and visual strategy that reflect your voice, values, and transformation.

What tools or resources to I need to use the Catalyst?

Clear insight on your business strategy (your ideal client, mission, values etc.)


Chat GPT, preferably the paid version.


The Catalyst walks you through the rest.

What if I want to redo my brand later?

True Icons are always evolving!

That's why this is a tool you can return to anytime you need extra support evolving your brand identity.

I'll be adding to the knowledge and refining the GPT over time, too!

How long to get results?

Some clients landed their core assets in an hour - others really dug in and challenged themselves over a couple of days.

Most people start applying insights immediately — to their website, offers, or socials.

Why so affordable?

I'm on a mission to help 100 women founders get clear, confident, and magnetic by 2026.

Because power belongs in the hands of the helpers. Especially those juggling unpaid labor, earning less on the dollar, and still showing up with heart.

What if it’s not what I expected?

Then I’ll refund you. No hard feelings, no awkward email threads.

I want you to feel creatively aligned, not cornered.

Your Brand Is So Much More Than a Pretty Palette and a Logo

It’s how you’re remembered, trusted, and chosen.

That’s why the Brand Catalyst is powered by psychology and designed to extract your one-of-a-kind brilliance.

Asking the right questions to define your message, clarify your voice, and position you in a category of one.

The result?

Clarity that clicks.
A spark of connection.
Clients that lean in.

Wondering if your brand needs an upgrade? Here are three signs.